For a high growth and populous area, consumer sector is a good place to be when talk about investment. Growth prospect is bright. It is also very defensive if the consumer product is price in an affordable range of wide consumer.
Sometimes I feel that a product that price a little bit expensive in the sense of average wages of the area, the product growth potential is tremendous. It means the product is still pioneer and mostly never been tried before. With a little promotion or advertisement to boast the curiosity of the people, the will save or borrow to buy it. Just like when we are young, we see a shoe, or computer game, or toy that we madly want but cannot afford, we will save for months to buy it. Also because of high growth, they will afford it very soon. That's why McDonald, Starbuck, car sale can grow so fast in China.
When people has some money, they want to live a better life. And once they tasted the sweetness of better life, they will want more. The desire process never stop.
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